About Hallmark


A PASSION TO CREATE. A MISSION TO ENRICH LIVES.


For nearly 100 years, Hallmark has believed in the very best of human nature, the desire each of us has to live a life that intertwines in meaningful ways with others.

That belief stirs the company’s passion – a passion that has built legends, pioneered an industry and enriched countless lives. A passion that you see and feel in everything that bears the Hallmark name.

That belief drives Hallmark’s mission to enrich people’s lives. All that the company does is ignited by a respect and deep understanding of people. It is fanned by creativity and crafted into products that serve three essential human needs: to express ourselves as individuals….to embrace our relationships with others…and to make our lives rich with celebration.

TO COMMUNICATE.
TO CONNECT.
TO CELEBRATE.


Communicating…

Of all the creatures on earth, only humans tell stories. It is our nature to express ourselves. And there are as many unique, personal and varied ways to do that as there are people. That’s why Hallmark and its family of companies create so many different products and services, ranging from greeting cards and gifts to crayons and magazines. It’s why the goal of each one is literally to capture your imagination, give voice to your thoughts and feelings. And why each is incomplete until you breathe life into it and share it with a friend, a loved one, a family member.

Connecting with others…

How can we explain what brings us together? Whether forged from family bonds, the necessity of circumstances or a spark of chemistry, connections – and the desire to make them – are as irresistible as gravity. There is satisfaction in knowing someone “feels just the way I do,” and the icons of our connections carry both power and comfort. Perfect gifts, perfect words, perfect gestures comprise the personal language of those who connect. It’s a language Hallmark knows well.

Celebrating…

Rituals of celebration remind us of our fundamental values. Despite vast differences among cultures spanning the globe, rituals of celebration can be found in all. Celebrations gather us close to the most important people in our lives. They are marked with special food or gifts, prayer or music, or all of that and more. They set aside time for sharing thoughts and feelings that might feel out of place in other settings. Developing products that inspire celebrations is some of the most rewarding work Hallmark does.

Hallmark Cards Inc. began in 1910 when Joyce Hall, the founder of the company, began selling post cards out of two shoe boxes in Kansas City, USA, while living at the local YMCA. Currently, Hallmark’s greeting cards, gift wrapping and other personal expression products are translated into more than 30 languages and sold in more than 100 countries.


Hallmark also owns Crayola, the maker of the familiar crayons, markers and paints. Consumers have felt good about using Crayola products because they trust the Crayola brand to deliver superior quality children’s art materials that are safe and non-toxic. The safety of the products and consumer trust is something taken very seriously and focused on continuously.

Hallmark Sites:
Hallmark America hallmark.com
Hallmark UKhallmarkuk.com
Crayolacrayola.com
Day Springdayspring.com
Forever Friendsforeverfriends.com
Hoops & Yoyohoopsandyoyo.co.uk


About Pacific Greetings


Pacific Greetings was established in 1998 and is the exclusive distributor for Hallmark Cards, Inc. in Hong Kong and Singapore and the exclusive greeting card licensee for China. We have very large coverage in these three markets, with over 1000 points of distribution. In Hong Kong, retail distribution channels include the company owned chain of Hallmark shops & concession counters. Other wholesale distribution channels include the large chain stores (Watson’s, Mannings, ParkNShop & Wellcome), department stores, bookstores, gift shops and more. In major seasons, our coverage increases to over 600 points of distribution in Hong Kong.